BENEFITTO
Process
1
Research
First, a comprehensive analysis of the target market, distribution channels, and competition was conducted to define the brand's mission, vision, and values.
2
Establishing personality
Next, taking this information into account, a table was created of what the brand's personality should be. Concept, sensations, and feelings that would represent the brand. Youthful, energetic, natural.
3
Visual Identity
Based on the analysis of the target audience, a distinctive visual identity was developed. A logo was designed that captures the essence of the brand, accompanied by a vibrant color palette and dynamic typography, elements that reflect the young and energetic personality of the target audience. This aesthetic choice seeks to differentiate itself from the competition, offering a fresh and memorable image.
4
Packaging
The packaging design was conceived to generate visual impact and convey the essence of the brand. Each package features a high-quality image that shows the product in all its glory, inviting consumers to discover its flavor and texture. Nutritional information and ingredients are presented clearly and concisely, complying with all regulations and required measurements.