PANCITO MAÑANERO
Process
1
Definition of Concept
Keywords: Identify the keywords that define the brand: tradition, family, warmth, homemade flavor, Mexico.
Moodboard: We compiled images that represented the concept to us: baked bread, warm colors, wood, handmade drawings, family, etc.
2
Visual Identity Development
Within this process, the logo, typography, color palette, and iconography were created. It's an identity with few elements, but constantly repeated to create textures.
3
Image Creation
Photography of the breads was also used for both textures and product packaging. The textures created are used for the image of the physical space, the menu, the coffee, and the photographs for the product packaging.
4
Development of Tone of Voice.
The personality is fun, relaxed, family-oriented, very Mexican.
This was the most fun part, as we looked for common phrases and slangs (which, although often misspoken, are used in Mexico) to become part of the menu and the brand's overall language.
"A lot, a lot," "For the kids," "whatever it is"